The growth in .ORG registrations has been driven by internet and societal trends such as social networking, issue awareness, online collaboration and advocacy, all of which have accelerated since 2003. Some notable examples include:
the increasing number of for-profit organizations who choose .ORG addresses to emphasize their service missions and as Craigslist puts it, their "non-corporate culture";
the launch of community sites such as freecycle.org;
increasing number of wikis for collaborative content, made popular by wikipedia.org;
the growth in online political organizing;
empowered bloggers who start their own websites to further their passions or causes such as takebackthefilter.org; and
the growth of the "green" movement as shown by sites like sustainablog.org.