Posted By: AlfredoNo he visto a la Unión Europea decir nada.

Specifically, new TLDs address the following problem points on the existing Internet:

• 70 percent of consumers cannot and do not get their first name of choice when
selecting a domain name. This has substantial impact on a company’s ability to
brand and market itself, and is a common frustration for individuals.

• Because consumers cannot obtain short, meaningful names in the current primary
(registry) market, either they make due with a substandard name obtained in the
primary market, or they pay thousands of dollars (or more) on the secondary
market for a previously-owned domain name. The increasing prices in the
secondary market, combined with unavailability in the primary market, means that
only the wealthier consumers can get good names, tarnishing ICANN’s most
significant achievement to date, namely the dramatic lowering of domain prices
through the introduction of the registry-registrar system. New TLDs would bring
theses prices down and introduce alternatives, once again giving people a choice of
good names at reasonable prices.

• Businesses and organization will be able to get meaningful domain names in
extensions that are relevant to their activities. For example, United Capital, who
lost out to United Airlines for united.com, may be able to get united.fund.

• A wide variety of governments, organizations, and businesses have understood the
demand and have announced their interest in applying for new top-level domains:
Governments and private organizations in the cities of Barcelona, Berlin,
Hamburg, Köln, London, New York, Paris, Rome, San Francisco, Sydney,
and Tokyo among many others; the regions of Bavaria, Brittany, Galicia,
Quebec, Léon (the largest non-national region in all of Europe), Scotland,
Transylvania, Wales, and Zululand; the national government of the People’s
Republic of China; and the supra-national Arab League has announced its
intention to apply for the .arab top-level domain.
Organizations and businesses have announced their intentions to apply for
.eco, .gay, .green, .horse, .hotel, .money, .movie, .music, .phone, .radio, .vin
and .web. Many other organizations intend to apply but have not yet made
their applications public in an attempt to avoid competitive bids.
Each of these announced applications, whether motivated by profit or public
good, represents the market demand perceived by skeptical and
knowledgeable people.

• Confusion between trademarks will be reduced, and the new domain name space
will resemble the real world by having different categories of goods and services.
In the example above, United Airlines will not have to worry about policing its
trademarks in .fund, because that describes a different class of goods and services.
We know how this plays out in the real world, because we’ve seen that companies
currently, and logically, do not register in ccTLDs where they don’t do business.

• Due to the lack of second-level availability in existing TLDs there is less incentive
to introduce useful, new applications that are linked to the domain name system.
For example, an entrepreneur who wants to offer domains coupled with spam
protection is more likely to do so in a new TLD such as .MAIL, in which there is
complete second level availability and all domains can consistently offer the new
service – as opposed to introducing the new service piecemeal in something like
.COM.

• Requiring the implementation of new standards such as IPV6, DNSSEC and other
security features enables a technological leapfrog over current less secure
standards.

These facts are in themselves sufficient reason to introduce new top-level domains.
Combined with what we know about demand for newly-introduced ccTLDs and the
astonishing uptake on Facebook URLs, they provide very significant evidence that new
top-level domains will be met with widespread consumer adoption.