“The Frommer’s team and the quality and scope of their content will be a great addition to the Zagat team,” the spokesperson said. “We can’t wait to start working with them on our goal to provide a review for every relevant place in the world.”

Google will likely integrate Frommer’s reviews of hotels and destinations in the same way that it has baked Zagat’s reviews of restaurants into its search and Maps products.

Google’s transition from a content aggregator to a content creator continued today with the news that the company had purchased the Frommer’s line of travel guides. Frommer’s is a good fit with Zagat, the popular restaurant guide that Google snapped up last year.

By taking over that information source, Google is giving itself the opportunity to control access to that information, especially the updates that make a web-based service useful. If the content in the Windows 8 Travel app turns stale while the Frommer’s details on Google’s properties are up to date, guess who loses?

Microsoft says a growing part of its strategy involves “cloud-based services used with smart client devices.” This type of content is what provides oxygen to those services. Microsoft is now in the painful position of having to choose: stick with the premium travel information provider that now happens to be owned by its archrival, or switch to a new, possibly inferior supplier. (A Microsoft spokesperson said the company had no comment on the Frommer's deal.)

Posted By: Corso

Posted By: Domo SapiensContent Creator...

Ya lo intentaron.

:: el roce hace el dominio ::