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Could you give some ballpark figures for the price CNET has paid for various domain names?
Sure. I cannot give you exact numbers for many of these names because of confidentiality agreements. But here are some:
SEARCH.COM for $7,000
DOWNLOAD.COM for $20,000
TV.COM for $15,000
GAMECENTER.COM for $0 (we got this great name for nothing because it was not taken)
Now the start of it…
That brings me to December 27, 1995 when I purchased my first domain and within weeks realized that a profit could be made off this medium. In April of 1996, I went online with my two company names that matched my vanity 800 number. To my amazement, a couple of orders came in, and we accelerated the sales process, as we no longer had to send out catalogs and wait. Now we could go online with the customer and hang up with an order. It became an important sales tool almost immediately. Few of my competitors had that added feature. Of course, at that point in time less than 10% of the callers had Internet access.
As I realized the power, I began to obtain more domain names. I decided to invest in 100. Thus, my tiny home business was thrust into another dimension that required more thinking and less work. No product to ship, just information to give.
As spring 1996 turned into summer, I began to realize the true possibilities and opportunities a good domain name could present. It was INSTANT MARKET SHARE in any industry you could think of . That began the real race. By November 1996, I had several hundred domains and the moment of truth was at hand. I had two sets of domains hooked up. One set went to a business site and one set went to an adult link site. I personally did not want to offer adult content but benefit from their infrastructure. The adult related domains started producing steady income. First $25 a day, then $30, $50, $100 and before I knew it, we were in spring of 1997 and making about $500 a day as a hobby on the Web and it was growing every week.
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